Design✏️

What is Mint Mobile?

Mint Mobile is a wireless phone service provider that operates on the T-Mobile network in the United States. They’re known for their super low prices and their spunky, outlaw tone/brand that’s spearheaded by its owner, Ryan Reynolds.

Details

Project Type: Product Research & Site redesign

Timeline: 2-week Design Sprint

Role: Content design and strategy

Tools Used: Figma and Wrike

Overview

Background: Mint upgraded existing customers and offered new customers an increase in data buckets for the same price (super big deal). Objective was to update the Apps Page to reflect these Data Bucket increase changes.

Project Goals: Get customers stoked about a gift from their wireless company, solidifying the brand-customer relationship and reinforcing our brand identity of outlaw.

Assumptions:

• Customers aren’t used to being upgraded at no cost
• Users want to feel like they’re not being taken advantage of by their wireless company

Preparation

Using natural and descriptive language:

Going into our content strategy, it was very clear that other wireless companies were:

1. Not upgrading the data of their customers
2. Doing the above for free